Selling?......... Why use an agent?
Selling a home takes more than just putting a "for sale" sign out front. You need an agent with experience and training to help you determine the right price, come up with an effective marketing strategy, and anticipate and solve any problems that come up during the selling process. A real estate professional can help you with every part of selling your home, and offer you a smoother, hassle-free experience.

When you're selling your home, there are a number of advantages to working with an agent:
• He/she knows real estate values in your neighbourhood and will help price your home competitively by preparing a market analysis of homes that have sold, competing homes that are still on the market and homes that were on the market but didn't sell.
• He/she will establish a marketing strategy for your home, ensuring that it's exposed to as many potential buyers as possible.
• He/she takes care of the tasks involved in selling a house, ensuring that the transaction is simple and low-stress for you.
• He/she is an expert in the home selling process and will advise you of your rights, options and obligations.
• He/she is an experienced negotiator and will work for you to get you the best possible price.

Effective marketing for your home
An agent can help you market your home by exposing it to as many potential buyers as possible. The first step is putting it on the MLS. But listing your property is only the beginning; your agent will prepare a personalized plan that includes everything he/she plans to do to sell your property. At Royal LePage, your property will be aggressively promoted through:
• A posting on the Multiple Listing Service (MLS)
• Royal LePage property advertising publications
• The Royal LePage web site
• Other Royal LePage offices and real estate professionals
• Mailings to potential buyers in your area



Pricing your property right
If you price your property too low, it may sell quickly, but you'll lose out on money. If you price it too high, it may not sell at all. Your agent can help you figure out the best asking price for your home.

The benefits of the right price
A well-priced property may generate competing offers, which will drive up the final price. Other real estate professionals will be enthusiastic about presenting your property to their buyers. Your home will sell faster because it is exposed to more qualified buyers.

Listen to the market
As part of your pricing strategy, your agent will put together a comparative market analysis, which is a good indicator of what today's buyers are willing to pay. It compares the market activity of homes similar to yours in your neighbourhood:
• Homes that have recently sold represent what buyers are willing to pay.
• Homes currently listed for sale represent the price sellers hope to obtain.
• Listings that have expired are generally overpriced or have been poorly marketed.

Don't overprice your home
Some sellers believe that if they price their home high initially, they can lower it later. Instead of making you more money, this strategy could end up hurting you.
• Early activity is key. As soon as a home comes on the market, agents and potential buyers sit up and take notice. If it's overpriced, interested parties will quickly lose interest. By the time the price drops, the majority of buyers are lost. When a home has been for sale too long, buyers will be wary and may reject the property.
• You'll miss the right buyer. You may think that interested buyers can always make an offer, but if your home is overpriced, potential buyers looking in a lower price range will never see it. And those who can afford a home at your asking price will soon recognize that they can get a better value elsewhere.
• You could run out of time. You may end up having to drop your price below market value if your home doesn't sell initially. Price it right the first time, and you won't end up having to sell it for less than it's worth.



Renovating for resale
Renovations don't have to be expensive or extensive to offer you a good rate of return. In fact, a quick coat of paint can go a long way to boosting your selling price. Just make sure your new décor is tasteful, with shades of white and tame versions of popular colours.

The kitchen and bathroom are your best bets for renovation with the highest payback. Take a look at these average rates of return for home upgrades:
• Interior painting and décor - 73%
• Kitchen renovation - 72%
• Bathroom renovation - 68%
• Exterior paint - 65%
• Flooring upgrades - 62%
• Window/door replacement - 57%
• Main floor family room addition - 51%
• Fireplace addition - 50%
• Basement renovation - 49%
• Furnace/heating system replacement - 48%
• New lighting - 84%

As an expert on home sales trends in your neighbourhood, your Royal LePage Sales Professional can suggest which areas of your home could benefit from renovation and increase its value.

Buying?.......Finding the right agent
You want to find the right home, in the right location, at the right price - and you want to do it quickly, with minimum hassle. The best way to do that is to work with a professional realtor who understands your wants and needs, your time frame and your financial boundaries.

Why work with an agent?
• You'll save time. An agent can pinpoint homes that fit your needs and dismiss those that don't.
• You benefit from an experienced negotiator. Your agent will manage your offers and counter-offers, ensuring that you get the best possible price for your home.
• You'll get the right information. Your agent knows the neighbourhood and can give you accurate information on local real estate values, taxes, utility costs, services and amenities.
• You can always count on great advice. Because your agent is familiar with the entire home purchasing process, he or she can advise you of your legal and financial options, and recommend appraisal, home inspection and contracting services.

Choose an agent who understands your needs
Here are a few questions to ask to help you determine if an agent is right for you:
• Will you be representing my interests?
• Do you have access to MLS information?
• Will you provide market evidence to support the price?
• Will you look after closing and possession details?
• Can you be contacted at any time?

Working with an agent
Let your real estate agent do the searching for you. The best buys aren't in the newspaper ads; most great opportunities are on "hot sheets" that are available every morning to salespeople with access to MLS information.

An agent's job is to:
• Provide information on the property and the area
• Negotiate a price and terms that are agreeable to both buyer and seller
• Help arrange a source of financing

As a homebuyer, you must work with your agent to find the home that's right for you. Communication is key - tell your agent what you want, and be specific.
• Offer a detailed description of your property needs and wants. If you will absolutely not consider a house without a hardwood floor, say so. And if air conditioning is a "nice to have" rather than a "must have," communicate that, too.
• Be specific about where you want to live. If you refuse to live outside a certain area, it might take longer to find you a home, but your agent will know not to waste your time with anything not in your chosen neighbourhood.
• Tell your agent what you can afford. He or she can help you get a pre-approved mortgage so you know for sure what your price range will be.
• Communicate your likes and dislikes for each property you see. It will help your agent narrow down the possibilities.
• Commit to one salesperson.
• Respect and perform the terms of the purchase agreement.
• Keep an open mind. Agents know about those charming little areas that you've never even heard of. You might find your dream home in a completely unexpected place.

Qualifying for a mortgage
Your Royal LePage agent can arrange to have you pre-qualified for a mortgage before you start shopping for a home. It's easy, and you'll avoid possible disappointments down the road if you fall in love with a place, then find out you can't afford it. Plus, once you do find the perfect home, it will mean you can make an offer immediately.

Here's how mortgage approval works: the amount of money you qualify for, plus the amount of cash you can put down equals the amount you can afford to spend on a home. Most lending institutions won't allow more than about 30% of your income to support a mortgage. If you have other debts, they usually won't allow your debts and your mortgage to exceed 40% of your income.

Finalizing your mortgage
Once you've found the home you want to buy, you'll need to finalize your financing. You'll need to provide your lender with the following documents:

1. A copy of the real estate listing of the property. If the home is still to be built, the mortgage lender will need to see the architect's or builder's plans and details on lot size and location.
2. A copy of the offer to purchase or the building contract, if this document has been prepared.
3. Documents to confirm employment, income and source of pre-approval.
4. If you have a pre-approved mortgage, it's a simple matter of finalizing a few details with your mortgage specialist.

8 things to look for when you buy
When you fall in love with a home, the things you like about it can blind you to its problems. Next time you go to an open house or tour a property with an agent, keep your eyes open with these top tips:

1. Take a look at general upkeep. Is it clean? Are lawns left uncut? Do walls need paint? If the small stuff hasn't been taken care of, there's a good chance that bigger issues have been ignored as well.

2. Test it. Try out lights, faucets, toilets, air conditioning and major appliances.

3. Check for water damage. Look at ceilings and drywall for stains and bulges. Water that works its way in through a leaky roof or a cracked foundation can rot wood, create mildew and destroy possessions.

4. Watch for "spongy" floors. Take note of soft, springy sections, squeaky or uneven areas - these can be a sign that costly floor repairs are needed.

5. Check doors and windows. Make sure they fit snugly in their jambs and operate smoothly. Feel for drafts. Look for flaked paint and loose caulking - if wood isn't protected from moisture, it will rot.

6. Look at the foundation. If you see deep cracks or loose mortar and bricks, there may be a significant structural problem. Soggy areas near the foundation are also a warning sign.

7. Make sure there's enough storage space. If you are moving from a home with large closets and a shed, make sure your new house is able to store an equivalent amount of belongings.

8. Measure. Make sure your furniture will fit into your new house.

These tips are for your own first (or second) look at a home. For true peace of mind, you should always hire a certified home inspector before you buy.


Options for empty nesters and retirees

The kids have grown and retirement is just around the corner. You've decided it's time to move to a smaller home with lower costs and less maintenance.

Figure out what you need

You have a number of decisions to make before you start looking for your new home:
• Do you want to stay in the same neighbourhood? If not, remember that moving away means you may have to build a new network of acquaintances, find a new doctor, get to know a new area, etc.
• If you decide to move out of your neighbourhood, where would you like to go? A better neighbourhood within the city? A community outside a major center? Someplace closer to your kids? Somewhere warm?
• What type of property would suit your lifestyle? Is it a condo that needs no upkeep or a bungalow that would still allow you to garden?

Condos - less work, more rules
Short on maintenance and long on amenities, the condominium lifestyle is a favourite of empty nesters and retirees. Condominium apartments and townhomes are available in almost every neighbourhood and price range. Many offer pools, tennis courts and fitness areas - some even include golf courses. It's an easy, hassle-free arrangement.

However, owning a condo means you're governed by the rules and regulations established by the condominium board. Generally, these rules are necessary to ensure the enjoyment, safety and cleanliness of the building; when you're doing your research, you may want to find out about the condo bylaws, especially if you have a pet.

Bungalows - small homes with big rewards
Bungalows offer the best of both worlds - a detached house and a yard, with less space to take care of. It's a great way of preparing for the future, since living with fewer stairs makes it easier to get around should you slow down a little.

Retirement communities - a neighbourhood of friends
Adult lifestyle communities offer smaller homes, amenities often associated with condo living, and the opportunity to live with like-minded people. They tend to be resort-like in nature, and are built in rural areas that are close to large urban centres. Units range from apartments to detached homes. The focal point is the clubhouse, where you'll likely find fitness facilities, tennis courts, games rooms and swimming pools. Some areas also feature golf courses.

If you're not sure what option is best for you, please contact me. I'd be happy to talk to you about the possibilities that are available to you.

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